- account
- /ə'kaυnt/ noun1. a record of financial transactions over a period of time, such as money paid, received, borrowed or owed● Please send me your account or a detailed or an itemized account.2. (in a shop) an arrangement which a customer has to buy goods and pay for them at a later date, usually the end of the month● to have an account or a charge account or a credit account with Harrods● Put it on my account or charge it to my account.♦ to open an account (of a customer ) to ask a shop to supply goods which you will pay for at a later date♦ to open an account or to close an account (of a shop) to start or to stop supplying a customer on credit♦ to settle an account to pay all the money owed on an account♦ to stop an account to stop supplying a customer until payment has been made for goods supplied3.♦ on account as part of a total bill♦ to pay money on account to pay to settle part of a bill♦ advance on account money paid as a part payment4. a customer who does a large amount of business with a firm and has an account with it● Smith Brothers is one of our largest accounts.● Our sales people call on their best accounts twice a month.5.♦ to keep the accounts to write each sum of money in the account book● The bookkeeper’s job is to enter all the money received in the accounts.6. STOCK EXCHANGE a period during which shares are traded for credit, and at the end of which the shares bought must be paid for(NOTE: On the London Stock Exchange, there are twenty-four accounts during the year, each running usually for ten working days.)7. a notice♦ to take account of inflation or to take inflation into account to assume that there will be a specific percentage of inflation when making calculations8. an arrangement which a company has with an advertising agency, where the agency deals with all promotion for the company● The company has moved its $3m account to another agency.● The small agency lost the account when the company decided it needed a different marketing approach.● Three agencies were asked to make presentations, as the company had decided to switch its account.■ verb♦ to account for to explain and record a money transaction● to account for a loss or a discrepancy● The reps have to account for all their expenses to the sales manager.
Marketing dictionary in english. 2015.